70 Years as Ecuador's Most Premium Banana
Since 1956, Bonita has carried Ecuadorian bananas to the world's most demanding markets, box by box.
Our history
A story with a name of its own
Luis A. Noboa Naranjo knew bananas well, after working with Standard Fruit and learning what this land could yield.
In 1956 he decided to bet on something of his own and export under his own name. That's how Bonita was born, from the conviction that Ecuadorian bananas deserved to reach the world with an identity of their own. That decision is still alive in every box that leaves the country.
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1946 The company is born
In 1946, the company that would give rise to the export group was born. It was the starting point of a journey that, over the years, would take Ecuadorian bananas to markets around the world. Everything that followed was built on that foundation.
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1956 Bonita is born
In 1956, Luis A. Noboa Naranjo decided to export under his own name, and Bonita was born as a brand.
With its first export office, he began building the identity that every Bonita box carries today.
This is the year Bonita recognizes as its origin.
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1957 First shipments to Europe
A year later, the first shipments reached Europe. Bonita crossed the Atlantic and began building the trade relationships that are now counted in decades. Ecuadorian bananas found their first demanding markets.
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1997 The historic peak
In 1997, the export platform reached its historic peak, with 75 million boxes in a single year. It's the largest scale ever achieved in the operation's history, the result of capacity built over decades.
A record that marked a turning point in Bonita's history.
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2008 Noboa Trading is born
In 2008, Noboa Trading was born, the company that exports the Bonita brand today. With it, the operation became more organized and modern to meet increasingly demanding markets. Decades of experience were put to work in a new stage.
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2026 80 years of export experience
In 2026, the export journey that began in 1946 reaches 80 years. Eight decades that confirm a way of working built on closeness to the producer, control of the chain, and a commitment to quality.
Bonita keeps building that path.
80 years
of export experience at Noboa Trading, today Ecuador's 4th largest banana exporter.
Our people
Behind every box, there's a family
Producers, cooperatives, and teams in the field, at the plant, and at the port make it possible for Bonita to reach every destination. We grow when the people who work with us grow.
Sustainability
1,300 certified hectares protect the future of bananas
Bonita Farms has 1,300 hectares of organic bananas, and our operation is certified Organic, GlobalG.A.P., and Rainforest Alliance.
- Organic
- GlobalG.A.P.
- Rainforest Alliance
Our operation
From the field to the port, without intermediaries
Corporación Noboa backs every Bonita box with its own ships, two cardboard companies, a plastics company, a truck fleet, and the largest container yard in Ecuador. Controlling the chain means controlling quality.
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Farm
Our own production at Bonita Farms and a network of partner producers.
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Cardboard and plastics
Two cardboard companies and one plastics company guarantee the packaging.
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Trucks
Our own fleet for transport from the farm to the port.
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Container yard
The largest in Ecuador.
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Port and ships
Our own maritime transport to destination markets.
Achievements
A story measured in boxes, years, and trust
80
years of export experience
Noboa Trading
75
million boxes: historic peak, reached in 1997
Noboa export platform
20–25
million boxes per year today
Noboa Trading
4th
largest exporter of bananas from Ecuador
Noboa Trading
1,300
organic hectares
Bonita Farms
3
international certifications
Bonita
